The truth is that search engine optimization, SEO, is a bit of a clown vehicle. We could go on and on with the various tactics and techniques you could use, but that would just scratch the surface. You must begin somewhere.
A good solar marketing SEO strategy is often long term, but there are a few things you can do right now to lay the groundwork.
Here are five of them.
Keep a Keen Eye on Your Competition
While we urge you to follow your company’s distinct ideals, it’s always important to be aware of your competitors. Enter a few keywords you’d like to rank for in search results and make a note of the top three results, the number of words on the ranked list and the number of photos on their ranking sites.
Don’t get too excited; this isn’t that kind of nap, but it’ll do well. Make a list of your company’s online presence, including your website, and double-check that your name, address and phone number (NAP) are formatted consistently. If you’re a small company, this is particularly important.
Make Use of Google’s Free Toolkit
When it comes to ranking, Google is your ally, so take advantage of all the free software at your disposal. Accounts for Google Search Console, Google My Business and Google Analytics are all included. The search console is handy because it can reveal information such as whether or not your site has been compromised as well as fines and other information.
Make the Site Mobile-Friendly
People often make the mistake of focusing on all of the bells and whistles of desktop design while neglecting to consider smartphone use. Not only is mobile where people spend the majority of their time, but Google also indexes mobile first, so going mobile first is advantageous.
Get Other Websites to Show You Some Love
Another hidden tool that you’ll want to use is backlinking. When other websites connect back to you, it tells Google that you have a good reputation. This power becomes stronger over time. It’s important to remember that not all backlinks are equivalent. Collaborate with other websites in your sector.
You’re not alone if your mind is racing a little. SEO is one of the most underappreciated marketing tactics, but it is still one of the most successful. If you have a significant or small concern, our solar marketing company is here to help.